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Pre-Shoot Checklist

The “Let’s Make Magic” Prop for Home Sellers

Matthew Dornfeld
Matthew Dornfeld 03 May 2025

Hey friend,

So you’ve decided to sell your home—deep breath, this is big. Whether it’s your first cozy condo or the family home where you learned how to patch holes in drywall (or at least hide them behind furniture), it deserves to shine in its final performance.

And I mean shine. Because the truth is, people fall in love with homes online now—scroll, tap, swoon. So before that photographer shows up with a lens wider than your toddler’s snack radius, here’s your glow-up game plan.

1. Clear the Chaos

This isn’t just tidying—it’s giving your space a red carpet moment. The less “stuff” in sight, the more your home feels spacious and serene.

  • Kitchen counters = clean slates, not storage units

  • Shoes, backpacks, pet toys? Think witness protection

  • Laundry baskets go poof—hide them like a magic trick

2. Remove the "You" (Just for Now)

I know. That gallery wall? Adorable. But we want buyers to see their future here, not your last vacation.

  • Tuck away personal photos and names

  • Hide mail, toothbrushes, the unicorn bathrobe

  • Neutral vibes are queen—think fresh, calm, HGTV-worthy

3. Clean Like You’ve Got In-Laws Coming

You know the drill. Not “lived-in” clean—listing day clean. This is “we’re selling a dream” clean.

  • Floors, mirrors, windows—make them sparkle

  • Fluff pillows, smooth blankets, karate chop like a boss

  • Give bathrooms that hotel feel (minus the teeny soaps)

4. Let Nature Help You Out

Curb appeal isn’t a myth—it’s your home's first hello.

  • Mow, trim, sweep

  • Add a cheerful doormat or a potted plant

  • No cars in the driveway—let the house take center stage

5. Be the Light

Light is the mood-setter. It’s the silent hype girl in every photo.

  • Replace burnt-out bulbs (all of them, even that one)

  • Open the curtains—natural light is free magic

  • Keep colors warm and inviting (like your favorite café)

6. Scent: The Unsung Hero

You want it to smell like a home, not a candle aisle brawl.

  • Skip the heavy-duty air fresheners

  •  Think: fresh laundry, subtle citrus, warm cookies

  •  Avoid anything that says “plug-in” or “overwhelming”

7. Hide the Daily Grind

Everyday life is beautiful—but not in photos.

  • Stash sponges, soap bottles, trash cans

  • Tuck away bath mats and toilet brushes

  • Straighten chairs, fluff cushions, and lower toilet seats (yes, it matters)

8. Pets Are Adorable… Just Not in Listings

Your fur babies are family—but buyers might not be cat people.

  • Remove bowls, beds, and litter boxes

  • Take pets for a little outing during the shoot

  • And if your pup photobombs? We’ll frame it for you 😄

Final Thought

This isn’t about perfection—it’s about presentation. Your home has a story to tell, and we’re here to help it say, “Hey, I’m the one.”

You’ve got this. And if you want a photographer who sees the magic in your space (and can help make sure your couch doesn’t photobomb the shot), I’m just a message away.

Let’s make your listing unforgettable.

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