We had one hour—maybe ninety minutes if the cookies stayed hidden and the kids stayed bribed. That’s the life cycle of a perfectly prepped listing. After that, the throw pillows revolt, the dog sheds with vengeance, and someone inevitably leaves a towel on the floor.
That’s why one listing shoot is sacred. It’s not just a photo day—it’s your entire marketing opportunity frozen in time.
So the goal? Squeeze every drop of content from that shoot like it’s the last clean kitchen you’ll ever see.
Here’s how to turn those 90 minutes of photographic magic into a week’s worth of scroll-stopping, lead-pulling, “wait, who’s your photographer?” content.
Day 1 - The Highlight Reel
Start with a 15-second sizzle—video walkthrough, drone flyover, or even a reel of your photographer snapping shots like paparazzi. Set it to trending audio, slap on a hook like “Could you live here?” and let the scroll-stopping begin.
Pro tip: Your face + the house = more engagement. Always.
Day 2 - Before & After Swipe
Every home has a glow-up moment. Maybe it’s staging. Maybe it’s just good lighting and a vacuum. Whatever it is, show the transformation with a swipe post. People love a Cinderella story—even if it’s just a clean garage.
Day - 3. “This or That” Post
Kitchen vs. living room. Backyard vs. balcony. You get the idea. Let your followers pick their favorite. You’ll be shocked how much mileage you get from asking a simple question.
Bonus: These boost engagement like rocket fuel in the algorithm.
Day 4. Behind-the-Scenes Peek
Show the setup, the staging, the chaos, the dog you had to crop out of every shot. People love a behind-the-scenes look—it makes the final product feel even more magical.
Day 5 - Buyer Dream Sequence
Turn a series of photos into a story: “Imagine waking up here,” “Coffee on this deck,” “Dinner party in this dining room.” It’s not a listing—it’s a lifestyle. Sell the story, not just the square footage.
Wrap it Up:
Every shoot is a storytelling kit. You’ve got assets, angles, and attention just waiting to be unlocked. So stop burning content like it’s disposable and start stretching it like it's Spanx.
Because in a world full of single-post agents, you’ll be the one turning one home into a headline—all week long.
